Fashion, design and art definitely deserved a game! Many will laugh, others… much less. If you’re cool, this game will come to you naturally. If not, we’re so sorry. That’s life, bye bye. Complete design from the box to the banknote. Design Ramdane for Art Recherche Industrie.
ART RECHERCHE INDUSTRIE
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GENERAL CREATIVE AGENCY
Art Recherche Industrie is an art direction agency active in major aesthetic fields (architecture, typography, graphic design, photography, writing, product development, development of brand philosophies, redefinition of identities). It distinguishes itself by an original modus operandi: advocating home-made and zero-outsourcing. The agency works under the direction of Ramdane Touhami.
Art Recherche Industrie – Works
ARI, THE GAME
- Creation of a board game
- 2020
OFFICINE UNIVERSELLE BULY
- Kalymnos - Art direction, video shooting and editing
- 2018
Discovering the beauty secrets from around the world, making a documentary on the underwater escapade to the natural sponges of Kalymnos. Buried in the depths of the Greek coasts, soft and resistant, these living organisms are full of history. Broadcast on social networks and the website. Design Ramdane Touhami for Art Recherche Industrie.
OFFICINE UNIVERSELLE BULY
- Savon superfin - Creation, realization
- 2014-2020
The challenge is to turn this ordinary even neglected hygiene care, into a true refined object in terms of both appearance and fragrance. Its acquisition becomes a “coup de coeur”, an emblematic gift, declined in 12 scents. The rigid box allows the discovery of the soap and becomes a full-blown case. The product was thought to be customizable: in addition to the possibility of engraving it with the client’s initials, the agency designed a set of labels to be affixed during the sale, on the front panel of the box. Around forty iconographies were developed. Design Ramdane Touhami for Art Recherche Industrie.
OFFICINE UNIVERSELLE BULY
- Hong-Kong Central - Architecture, conception
- 2017
A historic paving from an Italian Romanesque chapel was specially brought to Hong Kong. Along the five-metre-high walls, large showcases climb vertiginously around this oval case made entirely of wood. Design Ramdane Touhami for Art Recherche Industrie.
OFFICINE UNIVERSELLE BULY
- Bougie odoriférante - Création, réalisation
- 2014-2020
Invention of the bell candle to preserve its fragrance and prevent dust and impurities from depositing on the wax. Exclusively formulated from vegetal components, the candles of the Officine Universelle Buly are free from paraffin and mineral derivatives from petrochemicals. Their cotton wick allows a regular combustion. Available in two marbled colours, the candle stamped with a Buly silver coat-of-arms is a sumptuous and sustainable object that recalls antique vases. Design Ramdane Touhami for Art Recherche Industrie.
ARI – Font design
- BRUNO : Typography - Creation
- 2019
Inspired by a calligraphy of the 1920s, this singular typography called “Bruno” is custom-developed to adorn the descriptions of the Eaux Triples of l’Officine Universelle Buly. These fonts are designed as much for digital use as for typographic press printing, as in their original use. Design Ramdane Touhami for Art Recherche Industrie.
OFFICINE UNIVERSELLE BULY
- Le comptoir des services
- 2019
375 is the number of gift wrapping papers selected by Art Recherche et Industrie for the new Comptoir des Services of l’Officine Universelle Buly. Located in Paris in the boutique at 45 Saintonge St, this space dedicated to the art of gifting offers, in addition to a wide choice of papers, embossing of packages with the recipient’s initials and calligraphed messages. Design Ramdane Touhami for Art Recherche Industrie.
OFFICINE UNIVERSELLE BULY
- Toothbrushes - Creation, realization
- 2016
The Officine’s toothbrushes are luxurious and timeless. Our agency has focused its research on a material with a reliable carbon and ecological footprint: acetate.Their natural material, a noble plastic made of cellulose invented in France in the 19th century, has the necessary robustness to be engraved and gilded by hand in the boutique (customization). The brushes, made of silk threads or badger hair, ensure two levels of hardness. Design Ramdane Touhami for Art Recherche Industrie.
MONCLER
- Scented candle - Conception
- 2017
Development of a scented candle inspired by the universe of the brand Moncler. A finely chiselled block of stone holding a vegetal wax whose scent reminds us of the fragrance released by a chimney crackling fire. A second and simplified version is suggested. Design Ramdane Touhami for Art Recherche Industrie.