Tribute and re-creation based on a film title from the 1920s, this typeface called “Guitry” completes a series of custom-developed typographies, based on archives of just a few letters. A historical knowledge of the design of the letter enables the team to identify the original style and compose the entire font, in order to ensure a graphic charter in the continuity of the brand’s history. Design Ramdane Touhami for Art Recherche Industrie.