The challenge is to turn this ordinary even neglected hygiene care, into a true refined object in terms of both appearance and fragrance. Its acquisition becomes a “coup de coeur”, an emblematic gift, declined in 12 scents. The rigid box allows the discovery of the soap and becomes a full-blown case. The product was thought to be customizable: in addition to the possibility of engraving it with the client’s initials, the agency designed a set of labels to be affixed during the sale, on the front panel of the box. Around forty iconographies were developed. Design Ramdane Touhami for Art Recherche Industrie.
