OFFICINE UNIVERSELLE BULY

In the backyard of the boutique in the Marais, there is a small cabin decorated with blue earthenware where specialists in Japanese methods give massages, treatments and facials. This unique experience detoxifies the body, softens the skin and relieves tensions.Design Ramdane Touhami for Art Recherche Industrie.

OFFICINE UNIVERSELLE BULY

This boutique offers a surprising aesthetic experience. Two eras boldly intertwine and extend the retro-futuristic designs of the Officines in Tokyo. Japanese master glassmaker and French cabinetmaker agree on an imposing central cabinet with a baroque line. Design Ramdane Touhami for Art Recherche Industrie.

OFFICINE UNIVERSELLE BULY

To honour the collaboration between l’Officine and the Louvre Museum, an imposing “Morris column” has been built in an alleyway of the Bon Marché Rive Gauche. Its imperial green profile is composed of portholes circled with glass and photographs of Neurdin brothers’ museum, taken in 1891. Design Ramdane Touhami for Art Recherche Industrie.

ARI – Font design

Inspired by a calligraphy of the 1920s, this singular typography called “Bruno” is custom-developed to adorn the descriptions of the Eaux Triples of l’Officine Universelle Buly. These fonts are designed as much for digital use as for typographic press printing, as in their original use. Design Ramdane Touhami for Art Recherche Industrie.

OFFICINE UNIVERSELLE BULY

Creation of a roll-on with 9 vegetal and essential oils renowned for their effectiveness on the eye contour. Besides being easy to take everywhere, this treatment with infinite benefits moisturizes, repairs and soothes inflammation. Design Ramdane Touhami for Art Recherche Industrie.

OFFICINE UNIVERSELLE BULY

The success of the Officine Universelle Buly fragrances led us to think about a gift offer. In this product, the 12 essential Officine references, in 10 ml vials, are combined in an elegant red box that looks like an old-fashioned cigarette packet. Design Ramdane Touhami for Art Recherche Industrie.

OFFICINE UNIVERSELLE BULY

Nestled in one of the alveolus of the Louvre, this ephemeral boutique with a subtly aged look plunges us into the atmosphere of a 19th century sculpture workshop. You can discover eight emblematic smells corresponding to eight universal masterpieces of painting. Design Ramdane Touhami for Art Recherche Industrie.

OFFICINE UNIVERSELLE BULY

Development of a softening unisex face lotion. This water called “superfine” is enriched with rose floral water. With purifying and toning virtues, it is a detoxifying asset for urban air exposed skins. It is conditioned in a white lacquered bottle, decorated with a basket-handle label, ornamental motifs and embossed coats-of-arms. Design Ramdane Touhami for Art Recherche Industrie.

OFFICINE UNIVERSELLE BULY

To diversify the range of home fragrances, creation and development of ceramic pencils which diffuses and reveal with amplitude all the Officine Universelle Buly air perfumes. Design Ramdane Touhami for Art Recherche Industrie.

OFFICINE UNIVERSELLE BULY

Located in the entrance of the department store Le Bon Marché Rive Gauche, this Art Deco Officine offers a large pediment with hand-painted lettering. The glass and their brass jambs reminds us of hotel reception counters’s aesthetic of past times. Design Ramdane Touhami for Art Recherche Industrie.

OFFICINE UNIVERSELLE BULY

Exclusively composed of natural raw materials, the Buly Baume des Muses de l’Officine Universelle is the essential care for lip beautification. The unique care for puckered lips. Broadcast on social networks and the website.Design Ramdane Touhami for Art Recherche Industrie.

OFFICINE UNIVERSELLE BULY

Development of an ephemeral perfumed collection inspired by masterpieces from the Louvre Museum. Eight great French “noses” of the most famous perfume houses have imagined and created the scent of a masterpiece of painting and sculpture to bring it to life through perfume. This unique and original range was presented in the Museum’s ephemeral boutique. Declination in eau triple, candle, alabaster, soap leaves and scented postcard. Design Ramdane Touhami for Art Recherche Industrie.

ARI – Font design

Buchinger, an unavoidable Swiss typographic influence with this re-creation of a Roman character from the 1930s.Design Ramdane Touhami for Art Recherche IndustrieDelivery : May 2019

 

VERIFIER LE FICHIER JOINT

OFFICINE UNIVERSELLE BULY

This lip balm has been conceived as the winter dream gift: refined and customizable. Anticipate its production and development to coincide with the end of the year festivities: a commercial success, placing the reference among the best-sellers. More than a balm, it is a cassette fitted with a small mirror and an embossing with the initials of the person for whom it is intended.Design Ramdane Touhami for Art Recherche Industrie.

OFFICINE UNIVERSELLE BULY

Creation of an Officine Universelle Buly corner for the Korean department store Lotte. The beauty treatments are displayed on a wooden apothecary counter. Design Ramdane Touhami for Art Recherche Industrie.

WAM MAGAZINE

Writing, translation, photography, typography, layout of WAM magazine, the first self-centered post-social media publication. Interviews by Ramdane, subjects according to Ramdane, fashion Ramdane’s way. Design Ramdane Touhami for Art Recherche Industrie. Typography Jan Abellan for Art Recherche Industrie. Printing by the SHIT, Société Helvétique d’Impression Typographique.

ARI – Font design

Developed for one of the oldest paper mills in Paris, a singular typographic re-creation called “Armorial” based on an advertisement from the end of the 19th century. Defender of the typographic heritage, from the archives of only a few characters of the alphabet, the team composes the entire font. Design Ramdane Touhami for Art Recherche Industrie.

ARI – Font design

This singular typography called “Cassandre” is used for product subtitles and is an alternative composition in l’Officine Universelle Buly press releases. Custom-made typeface developed to ensure a graphic charter in the continuity of the brand’s history. Design Ramdane Touhami for Art Recherche Industrie.

ARI, THE GAME

Fashion, design and art definitely deserved a game! Many will laugh, others… much less. If you’re cool, this game will come to you naturally. If not, we’re so sorry. That’s life, bye bye. Complete design from the box to the banknote. Design Ramdane for Art Recherche Industrie. Get yours here, if you dare.

OFFICINE UNIVERSELLE BULY

Pioneer of a series of boutiques on the study of bricks, this Officine defends a singular aesthetic manifesto. Located in the NEWoMan shopping mall in Yokohama, classic and modern merge with respect for the city’s culture and historic architecture. Behind an 11-metre-long counter, presented in small illuminated portholes, the treatments flow over a curved wall entirely decorated with red bricks. Design Ramdane Touhami for Art Recherche Industrie

OFFICINE UNIVERSELLE BULY

Installation and design of the offices of the Officine Universelle Buly, located above the boutique Rue Bonaparte. Design Ramdane Touhami for Art Recherche Industrie.

OFFICINE UNIVERSELLE BULY

Artistic direction, graphic design and cosmetic expertise of this first digital application to guide customers to the 600 natural products sold by the Officine Universelle Buly. As a true skin guide, it is more than 45,000 possible diagnoses. Design Ramdane Touhami for Art Recherche Industrie.

HÔTEL BACHAUMONT

The challenge, to propose a maximal design in spite of the confidential size of the place (28 m2 of great intimacy). The bar, the centrepiece made of marble, is shaped like a horse farm like those of yesteryear. Here you can enjoy French tapas and fine wines in a magical place that seems to have withstand the test of time. Concept, sketches, layout, site supervision, menu development, identity, logo, typography, press relations. Design Ramdane Touhami for Art Recherche Industrie.

OFFICINE UNIVERSELLE BULY

For this decade 2020, L’Officine Universelle Buly wishes you its best wishes. « We deliver Parisians since 1803 now we deliver the world. » Broadcast on social networks and the website. Design Ramdane Touhami for Art Recherche Industrie.

ARI – Font design

Tribute and re-creation based on a film title from the 1920s, this typeface called “Guitry” completes a series of custom-developed typographies, based on archives of just a few letters. A historical knowledge of the design of the letter enables the team to identify the original style and compose the entire font, in order to ensure a graphic charter in the continuity of the brand’s history. Design Ramdane Touhami for Art Recherche Industrie.

ALANUI

Creation of a display for the Alanui brand where nature and craftsmanship merge in the development of a display stand and accessories. Braided wicker and pearls mix with cashmere, bringing an elegant Californian breeze to the Italian savoir-faire. Design Ramdane Touhami for Art Recherche Industrie.